Brand Storytelling and Why Is It Essential for You

In today’s crowded digital marketplace, the competition is fierce. Every brand is out there fighting for the attention of its consumers. Consumers only have limited attention and time to give as they are busy with their own life. This is where a brand storytelling comes in. It gives you the means to make an emotional .[…] Read More Brand Storytelling and Why Is It Essential for You

How Rapid Testing Helps To Test Any Experience

Today’s product teams must collect large amounts of user feedback in order to build delightful and valuable user experiences. Nonetheless, there is a mismatch between the way teams build products and the way they learn from their consumers. Gaining access to customer insights typically takes weeks, and is accomplished through face-to-face interviews or similarly lengthy .[…] Read More How Rapid Testing Helps To Test Any Experience