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Improve App Design with Microinteractions

Microinteractions

Microinteractions are the simplest yet most critical component of all UI engagements in an application’s design. While consumers may take these little activities casually, microinteractions make any mobile UI design useful and appealing. These not just determine an app’s aesthetic attractiveness, but also contribute a sense of illusion to mobile UI experiences.  For instance, On/Off .[…] Read More Improve App Design with Microinteractions

Key Marketing Collateral You Need to Start a Business

Marketing Collateral

As an entrepreneur, you may believe that digital marketing strategy is by far the most critical in today’s fast-paced digital environment. Website design and social media management services should be prioritized. While you are correct (these components are significant), this does not imply you should overlook other essential factors such as marketing collateral. Marketing collateral .[…] Read More Key Marketing Collateral You Need to Start a Business

Changes in Logo Design Trends in 2021

Logo Design Trends

Not only has the COVID-19 catastrophe profoundly altered how consumers engage with goods & services, but it has also intensified the movement toward a digital marketing strategy. Due to the abrupt transition toward digital platforms, companies must respond more quickly to changes in consumer behavior and expectations. Many companies were compelled to undergo digital transformation .[…] Read More Changes in Logo Design Trends in 2021

The Beginner’s Guide to Creating Brand Persona

September 18, 2021 |
Blog, Brand & Identity, UX Design
Brand Persona

Are your promotional strategies effective in bringing your business and brand to people’s lives? Do they “talk” in a distinct tone of voice? Do they have a human element that establishes a connection with your consumers and prospects? In other terms, does your business have a distinct brand persona? Each interaction you have with a .[…] Read More The Beginner’s Guide to Creating Brand Persona

How to Avoid Bad Branding Mistakes That Can Ruin Reputation

Branding Mistakes

When most individuals hear the term “brand,” they immediately think of huge, well-established corporations such as Google, Adidas, or Apple. However, you must remember that these multibillion-dollar corporations were once small businesses, just like any other venture. Although there are several factors that contribute to a business’s growth, having an effective branding plan is critical .[…] Read More How to Avoid Bad Branding Mistakes That Can Ruin Reputation

How to Run a Productive Design Critique Remotely

August 28, 2021 |
Blog, Brand & Identity, Design, Technology
Design Critique

A design critique is a process of assessing a design and providing input as to whether the work achieves its goals. Typically, a design criticism takes the form of a group discussion with the objective of enhancing a design. This does not entail merely evaluating a design. Design critiques are classified into two types: solo .[…] Read More How to Run a Productive Design Critique Remotely

How to Infuse Brand Essence Into Your Website

Brand Essence

If you’ve recently unveiled a new venture or even have an established brand that isn’t connecting with your customers, you may want to consider changing your brand value proposition and statement. But at the same time, you must have encountered certain brands that inspire their customers to fall in love with them. For Example – .[…] Read More How to Infuse Brand Essence Into Your Website

Dos & Don’ts of Logo Design For 2021

July 17, 2021 |
Brand & Identity, Design, UI Design
Logo Design

When establishing a firm, it is critical to plan branding(which includes logo design as well). You must establish a strong brand identity from the start if you intend to leave a lasting impact on the clients you wish to attract. Logos are key components of branding, particularly when starting a corporation. Designing a logo is .[…] Read More Dos & Don’ts of Logo Design For 2021

How To Adapt To Design System Revolution

Design System

By keeping the concept reusable, a design system helps a production team to build a product more quickly. However, even after everyone’s best efforts, the hard work put forward by a product team to create a smart design can sometimes go into vain. There are several resources available online that describe design systems and how .[…] Read More How To Adapt To Design System Revolution

A Basic Introduction To Lean UX

Lean UX

Lean UX has been debated and discussed in a variety of forums. Some have seen it as a condemnation of extensive documentation while others have said it’s a rebranding of techniques they’ve been practising for years. Lean UX is about bringing the true nature of a product to light faster, in a collaborative, cross-functional way .[…] Read More A Basic Introduction To Lean UX

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