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Hiring A Web Designer? Look Out For These Essential Skills

January 4, 2020 |
Blog, Design, Technology, UI Design, Web Design
Web Design

Being a Web Designer in today’s world is both fascinating and challenging. The world of web designing is growing every day; there’s plenty of scope for a Web Designer to learn and grow. The learning process should not stop at any point in time, and a Web Designer must pick up new skills while fine-tuning the basic skills. So, what are these essential skills that are required to become a Good Web Designer? Here’s a list of some essential skills that you must consider while hiring a web designer.

Technical Skills

The most important skills to possess are technical skills. Stronger the technical skillset, better the web designing output.

Visual Design Principles

One of the key skills for a web designer, that will help them do well is their visual designing skills. It might seem pretty obvious and straightforward that you need advanced design knowledge to be a successful web designer, but visual design targets digital products, so that’s a tad different. 

Visual design principles determine the look and feel of a website. Setting up visual design principles involves creating mood boards and type hierarchy, by playing around with web fonts and color palettes. Visual design principles have more to do with the kinesthetic elements; that said, it’s very closely linked to user experience.

Color Theory

As a web designer, it’s essential to be familiar with the color wheel. Basic understanding of how complementary, contrasting, and analogous colors work together, is a must. Knowledge of combining primary colors to create new colors will help you create a pleasing, appealing color palette.

One of the most common mistakes committed by web designers is the use of clashing colors. A little bit of visual disparity can lead to an exciting design. Still, conflicting hues can also lead to an ugly and unreadable layout. Everything including text, calls to action, and headers should use colors that go with the overall theme and has a strong sense of legibility. A web designer needs to know when to use lights and darks, how to use contrast and saturation so that they excel in their work.


UX refers to User Experience; it is the experience that a person has when they interact with your website. It is how people feel when they use a website. A web designer must have UX knowledge to approach web design from a user-first perspective. The objective is to design a website that helps users to get what they need.

A lot of factors can be improved – the content, the navigation, the colors, the CTAs, and more. The better the web designer is at UX, the more useful the website gets designed.


Very closely connected to UX is the user interface (UI); it is the series of screens, pages, and visual elements like buttons and icons, that enable a person to interact with a product or service. These elements guide and navigate the user through the design, overcoming any obstructions, offering a smooth experience. UX is more about the broad aspects of how design affects someone, while UI focuses on specificity. UI elements include navigational elements, intuitive interfaces, and calls to action that guide people to do what you want them to do in the shortest amount of time.

Graphic Designing

Website and graphic design are very similar in terms of creativity. Both are artistically crafting visual elements. However, web designing is a medium where ongoing changes and updates are a part of any project. On the other hand, graphic designing is about creating visuals with lastingness. Designing website elements fall under web designing while designing a logo falls under graphic design. Both are different design disciplines but are a part of branding. 

Graphic design skills will enhance the skill set of web designers. If they can hand-draw typography, custom illustrations, and other creatives, it will undoubtedly improve their web designing work.

Non-technical Skills

Apart from the technical skills, there are some other skills that elevate a web designer’s performance.


A web designer must have the capability to get their point across to the various stakeholders effectively. They’ll have to interact with product managers, marketing teams, clients, and even pitch ideas to potential clients. Therefore, good communication skills are a must for any Web Designer. Moreover, explaining your vision for a project in a way that non-designers or people with minimum technical knowledge understand is essential.

The role of a Web Designer has evolved over the last few years. Today, they do a lot more than just designing. They contribute to copywriting, editing for sites, developing presentations and more. Good communication skills will always be handy for them.


Whether you work for a design agency or work on your own, managing various design projects require effective time management skills. A Web Designer needs to stay on top of their schedule to make their project stand out. They should be aware of various productivity apps like task lists or calendars, or project tracking tools like Trello or JIRA, to better manage a project. The world of web designing is hustling; mastering the art of prioritizing and tracking your work will be crucial to a Web Designer’s success. 

A Web Designer has to respect deadlines and provide regular progress reports to all the stakeholders. Their time-management and self-discipline skills often define their reputation as a true professional.

Proactivity and Creativity

Creativity is ‘The Game’. If a Web Designer doesn’t have a creative mind and can’t come up with new ideas to design, all the technical knowledge goes down the drain. Proactive and creative Web Designers take ownership of their projects and share responsibilities with the Project Manager. As a professional web designer, you should understand the project’s scope, purpose, and standards, acknowledge your client’s expectations, and continuously come up with constructive, out-of-the-box ideas.

Here are some tips to become a successful web designer

Like many modern-day job roles, a web designer’s role also demands a wide array of skills. Personal skills, along with sound technical knowledge, not only helps a Web designer to grow personally, but it also benefits the company. The next time you hire a Web designer, look for these skills. If you require our web designing services, talk to our team now!

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