Content is the king, and as a marketer, you cannot neglect the power of content. Your business’ blog is the most basic yet influential tool for sharing information, driving awareness, building trust with your audience, and most importantly garnering prospects. While purposeful content is crucial in attracting more people to your company blog and website, content alone isn’t enough for you to make a solid first impression. Visual elements are vital to the success of a blog. People are visual creatures in general, and they remember more of what they see as compared to what they read. Therefore, as a marketer and business, you need these five key visual elements to make your company/business blog a success.

1. Powerful Images, Infographics, and Videos

Articles with images get 94% more views than plain text articles. According to a survey, 65% of the marketers believed that visual content needs to be at the core of any blogging strategy. As mentioned earlier, people are predominantly visual creatures. So it would be best if you broke up the text blocks with different types of visual content. Images, infographics, and videos are amongst the most common ones. 

When it comes to images, they’re hugely beneficial since they have a high recall value. As for infographics, they’re useful when you want to present ideas or facts in an eye-catching, organized way. Finally, videos aren’t just a convenient visual tool anymore – they’re the future of the Internet. Videos substantially improve all-important performance indicators. Videos are growing, and by 2021, watching videos will make up a staggering 82% of all online traffic.

2. Branding Elements

Branding is at the center of your marketing process, and it’s the first step in setting up your business’ blog as well. Several factors are important here from a visual point of view. Your logo is your ID card; the visual reference points your customers are identifying your company with. You can use your company’s logo on your blog to help your audience identify who is the source of the published data. It’s a healthy practice to separate your blog from your main website and keep them linked at the same time. One of the ways to do it is by giving your blog a brand new name. 

Colors are also an important branding tool. You can use colors to set the tone of your blogs and ultimately your brand. They will also help you draw attention, easily separate different sections of your blog, and highlight key messages or categories.

For a brand that wants to stand out from the crowd, consistency is essential, even when it comes to blogging. How you arrange text within your blog pages is also relevant. You can try being creative and innovative regarding the typography, but the most important thing to consider is the readability and legibility of each post. Fonts, white spaces, bullets, etc., all must be carefully considered to strike a brand consistency.

3. A Captivating Author Bio Section

The author’s bio and photo are essential, considering you want to build trust with your customers and also grow awareness of your brand. People build trust faster with people they know, even when they know them only from a short bio and a profile photo. When they see the name of the author, they know that someone has invested time and professional skills into the article and that someone is a real person. 

If you are a well known and respected professional in your industry, or you are hiring authors that are well known among your peers and audience, it will serve you well to let the readers know who is the person who wrote the articles and why should they trust his or her professional opinions.

4. CTA Images

Your company blog should mainly be about content, but at the end of the day, your ultimate goal is conversions and sales. That’s why you need well-designed call-to-action buttons that will lead people to pages where you advertise your products or services. A CTA image should be clearly visible but subtle at the same time. You can either use newsletter subscription widgets, advertising banners, or sign-up forms. There are no limits on what you can integrate into your company blog design as long as they are appropriate for your goals and enable you to generate conversions for your brand.

The color of your CTA image is significant. For instance, choosing a color that contrasts the rest of the page could ensure that readers are more likely to notice your CTA image.

Read some tips to design CTA buttons here

5. Social Media Buttons

When it comes to content marketing, social media is always important. For more credibility and trust among customers, you need proof that your blog matters on social media as well. You need evidence that other people value your content and that they are willing to share your posts or positive reviews about your products and/or services.

Most of today’s blogs already use social media icons for sharing their content and display the number of shares as well. You can go a step ahead and reserve an entire section of your sidebar to show your readers how big your social community is, and how many shares your blog posts attract on social media.

To Conclude

Content marketing is an important tool, not only to increase conversions and sales but also to enhance your company’s brand image. Your company blog is a powerful marketing weapon, however, it’s not just about the content. Visual branding elements are a critical part of any successful blog and the tips above will surely help you in creating a stunning business blog. Need more insight? Talk to our experts.