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How to Use a Customer Survey to Improve UX Design

Customer Survey

User research is a collection of tools and techniques for determining who your users are, what their goals are, what they think of your product, and more. One of the most critical steps for product designers in developing a product or service is carrying out user research. In the designing of a UX survey, there is no such thing as perfection; rather, there is always room for improvement and learning. To help you get started, we’ve put up a few tips to help you create a user-friendly UX designing survey.

UX Survey: Overview 

User experience (UX) surveys gather information on how a website or digital product is being used by actual users, both quantitatively and qualitatively. It’s important to know what your customers want and need in order to improve your products and services. These user experience design surveys can supply information and guidance for the development of new and creative goods, as well as produce user feedback that confirms whether or not updates and modifications are meeting the needs of consumers.

Best Practices for Conducting UX Surveys

#1 Recognize Your Goal

Before writing the questions, we must have a clear understanding of what we hope to discover about the customer from this particular survey. You and your team should know exactly what you’re trying to accomplish.

#2 Keep It Simple and Short

Be concise and straightforward in your survey questions if you want to make them as simple as possible for respondents to complete. Do not add extraneous background information unless it is required to comprehend the subject at hand, and only ask questions you want to analyze and are crucial for what you are seeking to find.

#3 Arrange The Questions

The questionnaire should be organized in a way that minimizes the burden on the mind. Start with simple questions, progress to more difficult ones, and finish with easy ones. Put together a list of relevant questions. Each area should have its own segmentation if necessary.

#4 Test Out With Pilot Users

Before finalizing the survey, it’s usually a good idea to conduct a test run. You may test with coworkers to see whether it’s simple for them to grasp what you’re saying. In order to better understand the challenges and difficulties that users face, interface designers can conduct a pilot test.

#5 Incorporate both Close-Ended and Open-Ended Questions

It’s critical to think about the advantages of using both open-ended and closed-ended questions when conducting a UX survey in order to get as much information as possible on how your customers are really using your product or service.

Closing-ended queries tend to generate clearer answers. With the data at your fingertips, it’s much easier to figure out what works and doesn’t for your clients. Open-ended questions, on the other hand, allow respondents to elaborate on their responses, which can produce thought-provoking suggestions on how to enhance a product or resolve an issue reported by many of your consumers.

#6 Set a Screener

It is possible that your survey might reach the wrong people when you distribute it. When we say “wrong audience,” we’re referring to those who aren’t aware of your product or service. You don’t need their input or responses anyhow.  With the use of screener questions, you may narrow down your target audience and reject individuals who do not suit the profile you are attempting to achieve.

Screening questions come in two varieties. Screening questions based on behavior are known as behavioral screeners. For instance, suppose you are seeking website feedback and wish to poll your most regular visitors. Using a screening question like “How frequently do you visit this website?” would tell if someone visits daily, weekly, monthly, or never.

#7 Avoid Any Bias

Even the most meticulously crafted surveys can be tainted by bias. For instance, you may inquire, “How challenging is it to utilize this product?” This phrase is considered a leading question because it discreetly leads the user to the concept of difficulty. Instead, you might question, “Is this product easy or difficult to use?” and offer a variety of alternatives to select from.

#8 Incentivize the Users

Respondents appreciate being rewarded with vouchers, discounts, free trials, and early access. It improves the quality of the data since the user may be more inclined to provide thoughtful responses. However, it might potentially backfire owing to the user’s assurance of an incentive.


When it comes to designing survey questions, there are no hard and fast rules, but it’s important to keep in mind the environment in which you’re trying to analyze user behavior. You may personalize the questions to your product, or you can even add additional questions to the survey if you need to do so.

However, as previously said it is best to keep it brief and focused. We hope that these best practices have assisted you in gaining a better grasp of the types of questions you should ask your users in a UX survey.

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