There’s no denying that user experience was big in 2017, and continued with the same pace in 2018 as well. Anticipating user expectations in future is tough and that’s why it’s a bit tricky to live up to user expectations. However, for designers, it’s important to at least be proactive to anticipate user expectations. The following 5 UX element have created a buzz throughout the year and can act as a guide for designing a satisfying and successful user experience in future.

1. Simplified Journey

There’s always some intention in a user’s mind when they interact with a website or mobile app; they want to achieve the intention as quickly as possible. To create a user-friendly application or website it is essential to simplify a user’s journey with time-saving designs. In simple terms, reduce the number of steps users have to take in order to achieve their goal. All the applicable information must be presented in an easy-to-use format and with a smooth navigational flow. Displaying only the most relevant information specific to the user context is instrumental in creating an optimal user experience.

2. Personalized Experience

Personalization is a technique embedded within the strategy of time-saving designs. It is important to recognize the need and importance of shifting from creating generic experiences to individually targeted experiences. To achieve this, designers need to identify the wants and needs of users on a deeper level. With the help of individualized data and advances in machine learning, technology is becoming capable of adjusting automatically for specific users. One of the best examples is the incorporation of personalized recommendations based on user behaviors. These suggestions increase chances of a user taking an action on your website.

3. Human Factor

Due to technological advancements like touch and voice recognition on smartphones and other digital devices, user expectations have changed a lot. People now expect to interact with digital products just like they would typically interact with another human. Therefore designers need to put pay attention on providing a more human experience to users while they interact with your websites. The popularity of humanizing digital experience is correlated to connecting with user emotions. Users should feel connected to their devices in an emotional way.

4. Focus on Content

Well-organized, comprehensive and readily available content plays a big role in making websites and mobile applications appealing to users. Recent trends concentrate on removing all unnecessary elements which can distract a visitor and places the spotlight on content. Content-centered experiences can be created in two ways – either using a design that highlights content or allowing the content itself frame the design. The ultimate goal is to ensure there are no obstructions in a user’s exposure to your website or application’s content. Start by removing excessive visible clutter, so that the message you want to convey easily reaches the visitors.

5. Voice-Based Interaction

Hardware devices that we use to access the web have become more streamlined, which calls for a more streamlined UX. With every new update, more and more buttons are vanishing from smartphones, tablets and even laptops. As a result of this progression, voice user interface (VUI) has surfaced. VUIs have become integrated into most major technologies, such as products from Google, Amazon, Apple, and Microsoft. A fair amount of web searches are performed through voice inputs. With your users most likely using tech from one of these innovative VUI pioneers, it is a good idea to analyze how your website can benefit from adapting.

It’s always a good idea to take cues from currently trending UX trends to anticipate future user expectations and tailor future UX based on it. For more insights on latest web design trends, talk to our design experts NOW!!

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