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UX Design Principles for Smarter Decision Making

February 12, 2022 |
UI Design, UX, UX Design, Web Design
UX Design Principles

UX design is a dynamic and ever-changing industry that embraces new ideas, but there are certain fundamental principles that every new designer should know. These guiding principles will aid User Experience design services in making decisions based on the way users interact with distinct applications.

Basic Principles of UX Design

#1 Hierarchy

A product’s hierarchy is a designer’s best tool for making it easier for customers to navigate. The information architecture of the website or app is the initial level of the pyramid. The top level of the pyramid is generally a major navigation menu that comprises the most important components. When you initially launch an app or go on a website, this is the first menu you’ll see. In addition to the main menu, you may notice submenus when you click or linger over each item. These submenus allow you to go even further down the information structure.

Items like images and cards will be towards the bottom of the list of hierarchal priorities. We, as users, tend to take this hierarchy for granted since it feels so natural. However, it is critical to a seamless user experience.

Using a visual hierarchy, a UX designing agency may make a section or page easier to access for consumers. Important information should be more prominently displayed in order to establish a hierarchy. The font and weight of headers and titles, for example, should be distinct from that of the rest of the text.

#2 Consistency

Customers look for products that are the same as those they’ve used in the past and can rely on. Users will have a better overall experience with your product if they are more familiar with it. If you’re a designer, this is wonderful news since it means you don’t have to start from scratch for every aspect of your work.

#3 Confirmation

When it comes to becoming a designer, mistake prevention is a top priority. Users’ experiences are ruined when they unintentionally delete or pay for something they didn’t plan to. Requiring approval for each activity that is critical or irreversible is one of the greatest methods to avoid these mistakes.

The ability to undo an error or reconsider a decision is one of the primary benefits of this sort of confirmation. A frequent example is an order confirmation page that allows you to see all of the specifics of order before completing a purchase online.

#4 User Control

While user control is a key component of the overall user experience, it’s especially important to provide the user control over where they are in and what they are executing. User control is all about making it easy for people to go back and fix mistakes. It’s important to include a way for users to return to the top of the hierarchy if they’ve gone more than a few levels below. Similar to canceling an email or an appointment, a cancel option should be available when a user begins a new task.

Control can also be enhanced by providing more sophisticated users with strategies to increase their productivity. Using keyboard shortcuts, templates, and macros is a fantastic method to speed up the process of doing the same thing over and over again. Integrating features and services enable users to move material more effectively, and improved searching enables users to locate what they’re seeking for more quickly.

#5 Accessibility

The term “accessibility” in digital product design refers to making a product easier to use for people who have challenges. Product design is all about making something that can be utilized by a wide range of individuals. As a UX designer, one of your primary goals should be to make the product as easy to use as possible for users, regardless of how long they will be using it. As an added benefit, implementing accessibility principles tends to lead us toward the best user-friendly design.

One excellent illustration of how accessibility benefits everyone is the practice of placing instructions outside of text entry areas rather than within them. Similarly, strong contrast between text and backdrop colors aids in reading text on the screen for those with visual impairments and for people in low light conditions.


The principles of UX design described above guarantee that the user’s interaction with the product is flawless to the point they don’t even notice any bugs. To put it another way, your product should induce a sense of flow in user interaction. Reach out to our experts today to know more.

You might find this article interesting about how UX Design evolved over the time. Read here.

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