A website can have a bunch of web pages, out of which, a landing page is the most important one. Majority of times, homepage of a website serves as a landing page. But, that’s not the case always. Any web page on which a user lands, through a search query (on search engines) or through paid campaigns etc. is a landing page. Over the last few years, many brands have begun to build their homepages following the same principles as they were targeted landing pages. The primary business goal of a landing page is conversion rate optimization (CRO). This article covers some UX design tips which can be used to create high-converting landing pages.

1. Turn Your Main Business Goal into a CTA

Often, landing pages want to achieve too much at the same time. This leave the visitors confused due to information overload and forces them to bounce off the page. Before you start the design of your landing page, ask yourself, what is your primary business goal? Is it to increase the number of downloads, get more beta testers, launch a new product, or to increase your newsletter sign ups? Once you find answer to that question, turn it into a call-to-action (CTA).

2. Clearly Cite The Main Benefit In The Headline

It’s so imperative to have a crisp, well-targeted, to the point headline to create a high-converting landing page. Try to highlight product benefits from users’ point of view, rather than from the company’s point of view. A headline can turn visitors into prospects only if it shows the product’s advantages from the user’s point of view.
3. Offer An Insight On How The Product Works
People often believe in what they see. Showing visually, how a product works, entice users to consider a purchase. For illustrations, its advised to use a header image. Header images, are full-width images residing above the fold and serving as background for the headline, sometimes a short description, and the call-to-action button(s).

4. Use Unique Graphics And Layouts

Unique graphics or unusual layouts serve the same purpose. They intend to make the page stand out of the crowd and create a lasting impression on the viewer. You would have come across a number of different ways web designers put unique graphics to use. Hand-drawn product photos, custom icon sets, well-crafted characters representing the users or the creators, and even comic strips.

5. Use Data or Statistics

A lot of designers these days use numeric data on web pages to enhance the user experience. The average time spent by the user on a web page is less than a minute. That’s why it becomes critical to provide them the best and most impactful info firsthand. Showing users data visually, by either featuring numbers or percentages and including graphs or charts in the design, can help you gain their trust.

6. Make Chat & Contact Easily Available

If you want to achieve high conversion rates, your landing page also needs to offer customer service so that visitors can get answers to their questions. Whether you provide them with an email form, a live chatbot, or a direct call button, the most important thing is that the contact option must always be highly visible and easily accessible.

7. Repeat the CTA at the Bottom of the Page

Repeating the call to action at various locations of the landing page is a well-known marketing technique. The call to action with a headline, short description, and recognizable button must always be shown above the fold. A lot of designers choose to repeat the button in the sticky header, to enhance visibility when the user scrolls down the page. However, if you have a long scroll landing page it’s probably even a better idea to repeat the CTA at the bottom of the page.

Following these steps will boost the on-page time and conversion ratio while reducing the bounce rate.  Talk to our experts to learn other website design and development tricks.

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