The focus during the initial stages of any app development is purely on growth. Adding more and more users is the primary objective so that the app is launched in flying colors. However, the focus must quickly shift towards retention of users rather than adding more and more one time users. It’s a proven fact that retaining customers is more fruitful for long-term traction. Thus, any and every strategy which seems to work towards this goal must be implemented instantly. Push notifications are one of the methods to boost customer retention rate. This article will cover the details about how we can better our push notifications to reduce app churns.

1. Focus On Quality Rather Than Quantity

It’s not necessary that a high number of notifications will create a bigger impact. In fact, in some cases the reverse is true. The frequency of notifications is directly proportional to the type of product/service that you offer. It’s all about the correct timing of your notifications and the value that they create. If you keep bombarding users with notifications every other minute, they will surely get annoyed and will opt out of the notifications or worse they may simply uninstall the app.
The copy of the notifications is the key impact creator. However, creativity is also must and often decides the success rate. Personalization is utterly important while targeting through notifications.

2. Segmentation Is Must

Use of generic push notifications has depleted over the last few years and segmented push notifications are on the rise. People feel more connected when the message is directly related to them. Every user is different from each other and on the whole, not all users can be grouped under one umbrella. The type of messages received by every user must be based on his/her preferences, past choices, behavior, and engagement with the application. Proper and accurate segmentation can be done by using the in-app data. User-specific messaging leads to an increase in lead conversions as well.

3. Provide Users What They Really Seek

With the help of in-app data, you can get to know what a particular user likes or dislikes. You also can determine their behavior which can help you to zero down on things which a particular user is really looking for. Personalization of notifications to provide any user exactly what he is looking for is critical for the success of any notification strategy. The content should be tailor-made to be super relevant for the user. Another great way of using personalization is to use Rich Notifications. These allow you to include text, images, audio and other interactive features in your push notifications. Even clickable responses within push notifications can be included which allow users to like, share or save particular content.

4. Constant Re-engagement

Push notifications are an excellent method to re-engage users who weren’t converted previously or may have otherwise disengaged. Re-engagement is an integral part of any mobile marketing strategy and depends heavily on personalization. Study of behavioral patterns plays a crucial role in properly implementing any notification strategy. Users have their own reasons to withdraw and sending them a bunch load of irrelevant messages will drive them away further.

5. Tracking Various Key Engagement Metrics

There are a lot of key engagement metrics that can be used for tracking the success of the app. With the help of this analysis, you can improve your retention rate, improve the content of push notifications, improve segmentation, reduce app churns, and improve performance to drive more loyalty. You should fetch data related to location, device, frequency etc. to analyze what’s really working and what’s going in vain.
The acceptance and success of push notifications is a very subjective matter. However, keeping the above-mentioned points in mind will definitely help you in improving the user retention percentage and also will squeeze down your app churns. Talk to our experts and learn more.

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