What separates the world’s largest and most prosperous organizations from those in the same industry who, despite their best efforts, have not achieved the same level of success? Regardless of how you want to say it, the answer can be summarized in two words: “User Experience”. When it comes to branding, your designed website is among the most significant weapons in your arsenal. It has limitless possibilities, and you’ll notice that quite a few firms have an advertising strategy that is entirely focused on their web design. In order to compete with the giants like Amazon, Apple, or Google, their rivals must learn from the success they’ve had with web or UX design.

As per E-consultancy research, 55% of businesses reported that they never conduct User Experience (UX) testing. This implies that mistakes are possible, which might degrade a site’s user experience. You must dodge these mistakes; yet, to avoid them, you must first understand what they are. Check out the following ten traits of poor design, each of which might have a detrimental influence on the UX of your website:

Offering a Broad Range of Superfluous Features

Incorporating too many features or overcrowding the layout with diverse design components may overload site visitors, making it harder for them to locate what they’re searching for. Visitors will be more likely to have a positive opinion of your site if it is kept basic while yet being visually appealing. This will encourage them to stay for a longer period of time.

Incomplete Social Integration

When someone visits your website, they have a certain goal in mind, and that goal is to communicate with your business. On your site, communication should not be one-way. Indeed, it should be a conversation for both you and your target audience.

Engaging in social media is one strategy to increase user engagement on your website. By integrating social media plugins such as social share buttons, Facebook or Google logins, and social comments into your website, you can seamlessly integrate social media interactions. This encourages visitors to engage with your site on a more personal level.

Contact Information Is Difficult to Locate

This may sound redundant, but we still come across websites that have their contact information buried deep within their pages on a regular basis. This is a sure-fire approach to prevent any communication with its visitors from taking place. Keep contact information prominently displayed on the website and make it as simple as possible for visitors to contact the company.

Content That Is Rarely Updated

There is nothing worse than a website that doesn’t appear to have been updated in some time. However, the relevant question is this: ‘How can you keep things new for your users?’ The website will eventually appear to be out of date! Yes, it will; however, the secret is to incorporate features that can be modified on a regular basis. 

For instance, you may always alter the photos on your website, and your blog could be updated periodically. You might upload fresh product videos or host a contest. If you do not make any changes, your website will not succeed. 

Excluding Google Maps From The Equation

Most people these days are always on the move, and the majority of them will rely on their cell phones as GPS navigation devices. If you do not have a map on your website, you will almost certainly lose a customer’s trust. Incorporate Google Maps into your website to assist your consumers in obtaining directions. This will also help your company rank well enough in the Google My Business listings.

Sites That Take a Long Time to Load

A design that is heavily reliant on photos, flash-based visuals, and animations would take an enormous amount of time to load. A bad user experience may ensue, raising the bounce rate of a website, which will have an adverse effect on its search rankings. Optimize pictures and fonts, and use the most up-to-date web technologies to ensure that your site loads as rapidly as possible.

Talking Only About Sales

Yes, the entire purpose of your website is to generate sales and marketing leads. However, the goal is to create a website that provides information rather than making a sales pitch for a product or service. Users should not be bombarded with promotional messages across your website. This will result in a negative user experience. 

In essence, what you’re doing is creating a website for the end-user. The user is looking for information, and the website must give them the impression that it is developed specifically to meet their requirements and not those of others.

Poor Navigation

Even if a website is visually stunning and includes highly relevant material, visitors will quit it if it is difficult to browse. According to studies, poor accessibility is one of the most common causes for a website’s failure to retain its consumers and visitors. Moreover, poor navigation makes it increasingly challenging for search engines to index a site, lowering its rating. For both site users and search engines, simple navigation that is properly arranged is vital.

No CTA

One of the most prevalent web design blunders is the absence of a CTA (Call To Action) button on the page. A prominent CTA that creates urgency and is strategically positioned on the web page is an important component of an efficient web design.

Non Resposnive Design

Yes, mobile phones are here to stay for the foreseeable future. In particular, more individuals are surfing the internet through their smartphones. When creating websites, it is critical for web designers to keep the responsive layout in mind so that they can keep up with this expanding trend.

Wrapping Up 

The traits of a web design stated above are stumbling blocks for a website that otherwise might be successful. By avoiding any of the design pitfalls listed above, you would be able to design a website that will increase site visitors while also increasing customer inquiries and conversions. Contact Us today to get started with website design for your brand.

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