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5 Mobile UX Fails Hampering Your Ecommerce Store

July 8, 2017 |
Ecommerce Store

Optimizing your ecommerce store for mobile isn’t a choice anymore instead it is a requisite now. If you have not done it yet, then do it now. A recent study by the search engine giant, Google reveals that users are likely to turn into customers if they are treated with a good mobile user interface. And the reverse effect is also on the cards if a glitchy UX is at their disposal.
This is a serious issue to address for the business owner like you who surely don’t want to lose the potential buyers because of a faulty user experience. Or can you afford it?
Here, I throw another statement depicting the growth and the use of mobile-optimized websites that’ll make you do efforts in restoring the hampered performance of your mobile ecommerce store- 78% of the total searches done on mobile for local business convert into purchases.
Convinced? Surely you are.
While you optimize your ecommerce store for mobile, there is a high probability of you ending up with these UX fails. Gain insights and try to avoid them.

1. Confusing Layout

The things in mobile don’t work the same way as they do in the case of a website. Presenting the information to the users on a small mobile screen isn’t easy. Ecommerce websites may have hundreds of pages, which ask for a well-thought navigation and search. Knowing what users want is very important. For an ecommerce store, it goes like this,
Find a product > Details > Shipping information > Buy now > Checkout
If you could provide these details in a clean format to your mobile device users then it is job done. Else, be prepared for quick abandoning. It is advisable to keep things as simple as possible with mobile-friendly navigation options and smart search bar.

2. Bad Placements

You can’t just carry forward the feel of a desktop version of a website to its mobile counterpart. Both of them have their own characteristics and trying to mix them up can mess it up completely. The elements as placed on desktop version can’t go directly to a mobile optimized website. There is a difference between a mouse click and a finger tap.
The size and space around the tap targets should follow the standards because fingers aren’t as precise as mouse pointers. It is quite annoying when you end up tapping something that’s unintended on multiple occasions- leading to frustration that can drive your users away.

3. Replicating The Desktop Forms To Mobile

It’s understandable that you need user as well as shipping information, but filling those long forms that work on desktops is such a pain when we talk about mobile device users. You can’t just replicate the desktop forms for mobile device users. They need to be modified with only the necessary fields.
You could also include an option of social login for quick information gathering and registration. This can play in your favour as you get the desired set of information while the users don’t have to go through the typing phase for filling up the entire form.

4. Checkout Optimization Failure

For customers to be happy you need to take care of mobile checkout. With a limited display, you need to play it smartly. Display the information on the checkout page that really matters. Delivery and shipping information should be pronounced and if you ship internationally then your checkout should detect the right locale and show the currency in the right format.
Without too much fuss, the checkout should be distraction-free, no ads and no related products. It should just review the items bagged by the user, cost to be paid and payment options. Additionally, guest checkout option can help you steal the show.

5. Cluttered UI

The price paid for a good mobile interface won’t go in vain instead it will only help in providing an excellent experience to the users. However, it doesn’t help every time but it certainly matters. You need to look out for typography, font size, color combination, white space, headings and more when you design the mobile UI. Plus, the placements of elements like buttons, links, product images and other graphics should be thoughtful ensuring that they don’t muddle up the entire UI.

To Conclude

Mobile has its own feel, which can’t be compared to that of a website. Think about offering a seamless experience to the users and not getting hung up with the less important aesthetic appeal. A good UX helps users trust your website that eventually results in a purchase. In the end, that’s what is desired. Reach out to our experts today and get all your mobile UX requirements addressed.

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