A logo is an integral part of branding for any business. It acts as the unique identity of a company and plays a vital role in creating brand recall. The style and pattern of logos have evolved significantly over the past years. Every year certain new themes gain popularity and some of the ongoing trends fade out. So, what are the latest logo designing trends which will shape the designing of stunning, effective, impressive logos in 2020? Let’s check out.

1. 3D Gradients

Looking at the current developments in the field of logo designing, we predict that the popular gradient trend will evolve and merge with the 3D trend in 2020. This would be a tailored fit for our smartphone society. Gradients are a great way to turn any group of colors into a dynamic spectrum of color that feels like it has life and energy. In 2020, designers will boost the latest evolution of gradients creating depth and 3D effects in logos. Particularly, tapered gradients are set to top the 2020 logo design trend charts.

Don’t forget, 3D gradient logos are tough to print. That’s why they’re apt for screens. Brands that don’t need to worry too much about how their logos look in print are the ones that can best use 3D gradient logos. We expect to see designers explore the full potential of gradients this year. They can create captivating 3D effects, shadows, and depth as never before.

2. Motion graphics and videos

It’s a common assumption that that logos are still and stationary. Whether they’re on product packaging or on a business card, we think of them as images only. However, that’s soon going to change with the evolution of video and animation. Motion logos are becoming an integral part of visual branding. The popularity and use of video logos are only going to rise in 2020.

The growing popularity of social media platforms, and them becoming central points for marketing, calls for creating more engaging advertisements. Brands need to push themselves and need to switch from plain image logos to more engaging ones, like the motion and gif logos.

3. Bye-bye grids

Over the past few years, brands have been playing it all safe, when it comes to logo designing. They have been using the grids to place colors and designing the logos. But, it’s 2020, and designers are ready to take a bit of risk. There is a time and place for using a grid to guide your logo designs—it ensures your composition is symmetrical and visually balanced. But in 2020, we’re likely to see a move towards more abstract logo designs that push the boundaries.

Now you must be wondering how do you incorporate this design trend without ending up with a messy and chaotic logo? Even though you’re not using a traditional grid, it’s all about making sure the visual elements you use are distributed in an aesthetically pleasing way. The focus must be on the hierarchy of elements and negative space that makes the overall design look poised.

4. Raw, not-so-perfect logos

On one hand, there are digitally designed gradient and 3D logos which will gain popularity in 2020, and on the other hand, we feel that hand-drawn, free-flowing logos will also become immensely popular amongst designers this year. These logos reject the sleek, perfect look made possible with design programs and take us back into sketchbooks where there are asymmetry, uneven lines and shading techniques like cross-hatching and contour shading.

Just like other 2020 logo trends, raw, imperfect logos have been on the rise for a while. This year, they’re getting grittier and more sketch-like and stamp-like as brands continue to embrace the homegrown, organic look. With all the digital perfection out there people are craving the raw imperfections of hand-drawn logos. Brands can use the hand-drawn look to show off their authenticity and give their logos the personality their customers want to see.

5. Responsive logos

Functional and user-friendly design is one such trend that will always be popular. We all have seen the rise of responsive websites, and now is the time for responsive logos. Today, the brands want to be unique, they want to create an impact on their customers, they want to revolutionize their industry. Responsive logos are bold, powerful and really showcase a business’s innovation and expertise as leaders in their fields.

A responsive logo is one that adapts to different screen sizes. Generally, this will require a designer to create versions at various dimensions, to optimize their performance. That way, whether you’re viewing it on desktop, smartphone or tablet, it will always look its best. Anyone can jump on the responsive logo trend and it’s an excellent way to ensure your brand stands out as being polished and professional. The best way to use this in your own designs is to find out the correct size for that device, and use custom dimensions tool to create a logo that fits.

Read about the stories behind the logo of these famous brands

Designing the right logo is critical for a business. There’s a lot of thinking which goes behind the process. Logo designing is a process that requires an amalgamation of the brand’s vision and design trends. It has to be done right to create an impressive and effective logo. Talk to our experts and learn more about logo designing.