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A Comprehensive Guide To Graphic Design Types

Graphic Design Types

Many people have a superficial understanding of graphic design types because they have never explored the field’s breadth and possibilities. Furthermore, each of us has formed our own viewpoint on the subject. It is likely that if you questioned five people on their knowledge of graphic design, you would get five different responses. Some may associate it with websites, some with the creation of brochures, and others with digital art development. None of these statements is false, which is something you’re sure to find fascinating. 

Graphic design is an expansive and imaginative subject that employs graphics to convey meaning and resolve problems. Due to its diversity, graphic design encompasses a number of subfields. While most graphic design types are standard, how they are utilized and combined may make a significant impact. So, exactly what classifications are these? And how might multiple businesses benefit from these various specializations? Let’s go further into the topic to find some answers.

Types Of Graphic Designs

  1. Brand Identity Design

Most people’s first thought upon hearing the term “graphic designer” is “logo designer.” On the other hand, brand identification is a much more comprehensive field of graphic design types than just logo creation. Identity designers are responsible for more than just developing a company’s logo; they craft the brand’s overall visual style. This includes developing a brand’s visual identity, which includes things like color schemes, picture styles, fonts, and layout.

Companies rely on brand identity designers to create a consistent visual representation of the brand. Thus, they are usually in charge of developing brand language and usability guidelines that serve to influence the efforts of other designers, such as those working in marketing and web design.

2. Publication Design

Typically, when people talk about publication design, they’re referring to print publications like books, journals, newspapers, etc. However, similar to many other subcategories of graphic design types, technical improvements have led to the creation of new possibilities for publication design.

Color, typeface, and white space are all used in digital publication design, just as they would be in any other kind of visual art. By skillfully blending these components, a creative design agency provides content that can be understood visually, across multiple digital devices. eBooks, newsletters, magazine page layouts, and more fall under this category. Publication designers typically work either for a publishing house, as independent contractors, or as employees of advertising or design firms.

3. Motion Design

The question “what is motion design?” is a logical one for someone who is just entering the industry of graphic design. Despite its bewildering moniker, this relatively new approach to graphic design is quickly gaining popularity among creative professionals. Motion design refers to the practice of making animated or rotating computer images. The opening credits of movies, TV shows, and even news broadcasts are common places to see motion design in action.

Motion design is used in every aspect of the digital world, from GIFs and apps to website design and beyond. As our culture becomes more digital, motion design has become increasingly trendy in the previous decade. The development of new technologies has opened the door for designers to evaluate the potential of this medium. If you want to stay ahead of the competition, it’s crucial that you keep up with current design trends.

4. Marketing & Advertising Graphic Design

Most people’s mental image of graphic designers is of those who work in advertising and marketing. An organization’s ability to influence the purchasing decisions of its target market is directly tied to the efficacy of its marketing efforts. Great marketing motivates consumers to take action in response to their wants, needs, knowledge, and experience with a product, service, or brand. People will always be more interested in looking at pictures than reading text, therefore good graphic design is essential for businesses that want to promote themselves and get their message through.

Designers in the field of marketing collaborate with business leaders at all levels to develop promotional materials. In some cases, they may work independently, while in others they may join an in-house or imaginative group. Depending on their interests and abilities, designers may focus on either print or digital design, or they may produce a wide range of materials for a variety of platforms. Although this style of design was once exclusively focused on print, it has expanded to incorporate digital assets, particularly for online marketing and advertising.

5. UI Design

Think back to the most recent time you used an application on the smartphone you own. What you recently experienced is an example of User Interface (UI) design, from the minute you open your smartphone, navigate to the application, and shut it back down again. User interface (UI) design, in a nutshell, is concerned with the visual appeal and overall feel of a product’s interface, whether it’s a physical gadget or a software application.

To create a user-friendly interface, designers must focus on multiple levels of interaction that stimulate users’ senses. Graphic designers working on user interfaces have the important task of making each and every part of the interface as user-friendly as possible. Some examples of these are menus and buttons. In order to achieve a balance between visual appeal and usefulness, UI designers adhere to particular design concepts and usability. In the field of UI design, visual artists often choose to focus on one particular medium, such as video games, mobile apps, or desktop software.

6. Packaging Design

Almost everything you see on store shelves—whether at a department store, a supermarket, or a drugstore—is packaged in some way. While the primary function of this packaging is to safeguard the contents during transport, businesses are increasingly capitalizing on the creative potential that it provides. Through intelligently incorporating color, design, and font, packaging offers a platform for firms to express their brand image and narrative directly to their customers.

It is a proven marketing strategy in various fields, including retail, cosmetics, and food package design. The ability to offer a product “shelf impact” through clever packaging design can significantly increase sales for a business. This means that a graphic design service needs to have a solid grasp of both graphic design and effective product marketing strategies.

7. Website Graphic Design

A website acts as a digital sales representative. An attractive website design might bring in more visitors and boost business. Creating an interface that strikes a good balance between visual appeal and usability is a primary goal of both UI and UX design, two areas that have significant relationships to web design.

To create a website that is both functional and visually appealing, it is best to employ website design services. His duty as a visual communicator is to combine things like content, photos, layout, etc., to create a website that piques the interest of potential customers to encourage them to explore it further.


You probably know by now that there is a lot more to types of graphic design than making logos and banners for websites. It’s an art that serves a function. It’s a methodical approach to using visual elements (such as pictures, logos, symbols, etc.) to reach a goal. Having a well-designed product or service can help businesses make a strong first impression. If you’re in the market to hire a design expert, familiarity with the various subfields of graphic design will help you narrow down your approach to the most qualified candidate. Contact our team of experts today to know more and evaluate your brand.

Read more about how to get your graphics design tasks done with the help of an agency, here.

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