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Effective Data Visualization: 7 Fundamental Principles

March 19, 2022 |
Blog, Brand & Identity, Design
Data Visualization

Technology has made it possible for us to have access to a large amount of information. However, the complexity of this data has grown steadily over time. The real trouble arises when we are unable to effectively manage and utilize this enormous data resource. Thus, creative designing professionals have come up with the notion of data visualization in order to overcome this challenge encountered by firms today. 

Presenting data in visual form has become critical for everyone. Unfortunately, the task is a bit challenging, and we need best practices for successful data management using data visualizations.

Data Visualization: Overview

Data visualization has become more popular as a means of conveying information visually. This style of visual communication enables a web design agency to produce, examine, and communicate data graphically, allowing the viewer to easily comprehend complicated information based on its relevance and importance. Data visualizations allow us to visually portray information in the form of graphs and other illustrations, making it easier to share that data.

What is the Importance of Data Visualization?

When presented in the form of charts or graphs, the human brain is able to assimilate information more rapidly. As a result, in today’s fast-paced world, it is essential to provide complex information and analysis in the form of tables and charts. Concepts are conveyed quickly and readily through unique data visualizations by organizations. Hence, data visualization and infographics have become standard practices for modern marketers.

Data Visualization Has Several Advantages:

  • Assists you in identifying areas that require improvement or attention.
  • Allows you to better understand the elements that influence consumer actions.
  • Enables us to know where to position the various products.
  • Helps you to forecast sales volumes.

7 Fundamental Design Principles For Data Visualization 

#1 Identifying Your Ideal Audience

First and foremost, the designer must be aware of their intended audience. This is critical at the start of the design process. An understanding of what they want to communicate is essential for a successful design. Designers also need to know who their intended audience is and what degree of literacy they possess. Ethnic and cultural values should also be considered.

#2 Focusing on the Essentials

The primary goal of data visualization is to provide a visual hierarchy or to narrow the emphasis to relevant sections. In other words, the most critical information should be shown in the most visible manner. Designing a visual hierarchy is as simple as using size, color contrast, and positioning.

#3 Keeping Things Simple

Keeping things simple is the third principle. It is critical to break down data into smaller chunks. Making data visualizations that are easy to grasp at a glance is an important part of the design process.

#4 Balance in Layouts

The next step is the layout, which refers to the way information is organized or presented. The best presentations are well-balanced and visually appealing. A grid is commonly used as the design’s framework to accomplish this. Columns, like those found in newspapers, periodicals, and documents, are a typical way to arrange the information.

#5 Coordinating Alignment

Grouping relevant information and isolating unrelated information is the fifth rule. Connections and related items are commonly displayed using lines, backdrops, and boxes. Compartmentalize elements that are connected, and do the reverse with those that aren’t.

#6 Creating Stability

There must be a uniformity in the design. Standardizing fonts and point sizes, using colors consistently across graphics, and keeping an eye out for visual hierarchy consistency are all examples of what this may involve. We can’t overlook the themes. The design should adhere to a well-considered standard in every aspect. This is something that the designer would keep in mind if they were working with a company or brand.

#7 Escalating Engagement

Interactivity and mobility are essential considerations for designers. For a campaign to be a success it must keep its audience engaged and involved in the message. The desired message will not be conveyed if the visualization is not appealing.


When it comes to data visualization, the goal is to make a data set more understandable to the intended audience by using visual elements. Using graphs and charts, today’s audiences are better able to grasp complicated subjects. Therefore, to present the most effective visualizations and easily comprehensible data, adhere to the aforementioned standards and best practices. Contact Us today to learn more.

Read more about importance of Data Visualization here.

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