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Best Design Strategies For eCommerce Websites To Increase Conversions

September 24, 2022 |
Design, Mobile Apps, UI Design, UX Design, Web Design
eCommerce Websites

The well-designed eCommerce websites are crucial in converting site visitors into paying customers. Ideally, your site’s design should facilitate a quick and effortless buying experience. If your digital storefront isn’t optimized for sales, it doesn’t matter how good your online ads are; you risk losing your key customers. Statistics reveal that due to poor site navigation and design, 68% of customers never complete their purchases. Customers are more likely to make purchases when they have a positive shopping experience, which can be achieved with the assistance of UI design services.

Having an online presence through Ecommerce web development gives you the opportunity to build a reputation among consumers who may return for future purchases. Connecting with your consumers in this way helps you sell more of your products and services while also encouraging them to be loyal. Therefore, to have a successful eCommerce websites that brings in more paying clients, you need to have a well-designed website.

Best eCommerce Websites Design Strategy To Increase Conversions

Implement a Hierarchical Interface

If you want your audience to swiftly understand your content, you should implement a visual hierarchy. Many individuals visit your website for the first time, so it’s important to keep your web pages organized so that visitors don’t get frustrated and leave. The business’s name, logo, and calls to action (CTAs) are all important parts of the visual hierarchy. Although it may seem trivial, the placement of your company’s name and logo, as well as the sort of typeface you use, are crucial.

The next step is to showcase your brand’s UVP, or its main selling point so that customers can immediately understand what you’re offering. Furthermore, you should position call-to-action (CTA) buttons where you want visitors to go, such as at the top of your home page or on product descriptions pages, next to the products.

Highlight Products on Landing Page

Site landing pages should function like an inviting walkway leading up to the front door. Your website’s landing pages need to be visually appealing and provide potential visitors with a taste of the content they may expect to find on the rest of your site. Try showcasing your best-selling items besides a rolling banner. It’s an old yet highly efficient method of attracting visitors’ attention and guiding them to things they might wish to purchase.

Set Up a Search Box on Every Page

Your website’s usability will increase, and your bounce rate will decrease if shoppers can search your store’s inventory from any page. Having a search bar available makes it easier for customers to navigate through the online store.

Enhance Readability of Content

Even if a website contains significant information, its users will get nothing out of it if they are unable to read and comprehend it. Before releasing your website to the public, check to see that the typeface, text size, and font color all work well together. To ensure your information is easily comprehensible and readable, you may also do user testing with people in your inner circle.

While there is no hard and fast rule on how many fonts a website can use, most sites use between two and four. It’s acceptable to use a single font style throughout an entire website. However, as a general rule, you shouldn’t employ more than three different fonts to avoid distracting your readers and keep them focused on the store.

Include a FAQ Section

You can provide useful responses to your client’s inquiries with a Frequently Asked Questions (FAQ) page. About 83% of people who shop online want the help of some sort before making a final purchase decision. Having a FAQ page can ease the burden on your support staff and give clients peace of mind when making an online purchase.

Branding Must Be Consistent

Getting people familiar with your brand is essential if you want them to return to your website. For this reason, employing consistent branding is crucial for establishing brand recognition and avoiding user ambiguity. In addition, your typography should follow the same color scheme as your company logo for maximum brand recognition. Selecting a color that is not part of your primary color scheme is acceptable if doing so will improve the readability of your CTAs and fonts.

Pay Attention To Mobile Users

Mobile users continue to expand their presence in the online world. Make sure your Ecommerce websites design agency is aware of the best practices for making a website mobile-friendly on tablets and smartphones. Approximately 74% of consumers use their mobile phones to conduct price comparisons, and 61% of them will simply not return to a non-mobile-friendly website.

Add a Static Navigation Bar

By far, this is the most crucial design principle to keep in mind while online store development. Fixed navigation allows users to view the top menu without scrolling back to the top of the page, regardless of whether they are. By reducing the amount of time customers spend navigating your site, fixed navigation can help you provide a better overall eCommerce experience.

Regardless of the fact that adding a product to the shopping cart requires users to scroll to the bottom of the page, CTAs must remain visible to all customers regardless of their location on the page. Like fixed navigation, fixed calls to action (CTAs) help in redirecting visitors to specific pages and simplify the buying process.

Upload High-Quality Pictures Of Your Products

In order to get a true feel for an item before purchasing it online, consumers need to see high-quality photographs of the same. Better still, buyers can perceive that you place importance on your products’ presentation thanks to the high quality of the images you post. If you need assistance creating graphics, you may always hunt for professional graphic designers or photographers.

Hiring experts may be costly, but it’s worth it to have your products displayed in the most appealing light possible. Customers will be more willing to spend money on your products if they are more visually appealing.

Streamlined, One-Page Checkout

This is yet another recommended design approach for enhancing your online marketplace for mobile use.  Creating a simple, one-page checkout is a great way to reduce cart abandonment and increase sales. Guests shouldn’t be required to sign up for anything before making a purchase from your shop. 

You may be able to keep customers from abandoning their carts and lowering cart abandonment by implementing a single-page checkout. Customers will feel more at ease making a purchase if they see trust marks and other verifications of the site’s safety and security prominently displayed during the checkout process.


Investing the effort and time needed to apply these best practices for eCommerce store design will pay off in increased conversions, decreased cart abandonment percentages, and increased revenue. If you follow these strategies, you’ll be able to showcase your eCommerce websites in a way that’s both user-friendly and professional. Contact Us today to learn more.

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