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How to Design Custom Merchandise for Online Selling

Custom Merchandise

Designing custom merchandise for online space can be a fun and lucrative way to turn your creativity into a successful business. No matter if you are an artist, designer, or entrepreneur, you can adequately build a system to design your merchandise and make some good money online. 

6 Key Points to Design Custom Merchandise that Sells Big Online

  1. Know who is your target audience

Before anything, you should know whom you need to target as your audience. Who are you designing it for? Know their interests, behaviors, values, and preferences. Identify their problems and needs and how your merchandise is going to fit in there. 

By knowing who your target audiences are and understanding them well, you can design merchandise that resonates with them and best serves their requirements.

2. Choose your merchandise

If you are sorted with identifying your target audience, it’s time to choose the merchandise you want to sell. You have many options to choose from like t-shirts, hoodies, mugs, phone cases, stickers, etc. Just make sure the merchandise that you choose is best suited to your target audience’s profile and you roll it out to make it work with them.

3. Get the merchandise designed

Now, you need to work on designing your merchandise. You can use different tools and resources to help you create custom designs. This may include design software like Adobe Photoshop or Illustrator or ready-to-use design platforms like Canva to create your custom merchandise designs. 

If you think you need to bring in more expertise and assure you make no mistake with getting results coming your way, you may take help from graphic design professionals.

4. Choose your printing method

As you have your design ready, you need to now pick on a printing method. You can go with options like screen printing, DTG printing, and heat transfer printing among others. All of these have their pros and cons, so take into consideration all the factors that may have impact on your end result. 

5. Set up your online store

With your merch printing solution sorted, you should start working towards setting up your online store to sell custom merchandise. You can go with platforms like Shopify, WooCommerce, and Big Cartel as they support immersive choices to build e-commerce business in B2C segment. While doing this just make sure, your online store is visually appealing, easy to navigate, and has a simple checkout process. 

6. Market your merchandise

Once your store is up and running, you should take up to market your products. Create social media profiles on Instagram, Facebook, and Pinterest to build your communication board and product showcase to directly interact with and engage your audiences. 

Here, you should consider connecting with influencers in your niche to get you an expansive reach. Running paid ads and boosting your posts on these platforms are also a great way to increase the reach of your store.

To Conclude

As you look to design custom merchandise for online users that gets you to pitch your creativity to build a profitable business through it, you may need to go with a step-by-step plan. Start with identifying your target audience followed by choosing the right merchandise. Then you can create unique designs for your merchandise and get them printed. 

Now all you need to do is set up your online store and market your merchandise. Going with this plan, you can get your way through building a successful custom merchandise business online.

To get more information on designing custom merchandise, reach out to our product design professionals!  

Read here about how to start an online store.

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