Get In Touch

Impact of Artificial Intelligence on the Design Industry

September 4, 2021 |
Blog, Technology, UI Design, UX Design
Artificial Intelligence

For quite some time, Artificial Intelligence (AI) seems to be in all the rage. Siri, Google Assistant, and Alexa have become ingrained in our daily lives. However, several designers frequently fear that artificial intelligence will eventually take away their professions. They quote – Where would all the creators and designers go if machines become competent at creating art—and moreover if they’re easily available and inexpensive?

Nevertheless, these worries are based on myth. Designers would be able to easily adapt to co-creating with AI technology in the same way they evolved themselves from using simple photo editing software to 3D architectural tools.

The reality would be that the future of design does not include a world ruled entirely by robots. On the contrary, it is a future in which designers leverage artificial intelligence to improve the efficiency of their design processes. In this blog, we’ll examine the enormous potential of AI in design.

Optimizing Professional Designers’ Work

As with other design technologies, AI simplifies work for designers by doing the heavy lifting. Nowadays, designers spend a significant amount of time performing repetitive operations such as resizing, scaling, or color correction.

By automating these activities with AI, designers may focus on more significant elements of their work. Thus, AI technology enables designers to be more productive and efficient.

All through the design phase, AI design tools engage with human designers, acting to their requests and providing feedback and evaluation. As designers generate new concepts, they may orally dictate them to an AI design tool, which will then show the results in real-time.

Personalized User Experience 

AI technology is capable of accumulating massive amounts of market data on a variety of businesses and prospective customers. By combining market and design data, it can determine which images are most appealing to target consumers within certain sectors. AI technology reduces the effort required for A/B evaluation in user experience and marketing campaigns by providing recommendations based on this data.

Additionally, AI enables adaptive design technologies, which modify the appearance of web pages and marketing content based on who is browsing. With the use of AI, advertising banners may seem different to various visitors based on their interests and choices.

AI Generates Several Variations

After identifying a pattern, artificial intelligence enables designers to build many variations. The program takes the colors and patterns from a layout and then generates hundreds of versions within the color and pattern range found.

AI has a great deal of utility for designers. Consider logo design as an example. Designers are able to distinguish between trademark colors and abstract patterns. Artificial Intelligence may then utilize the similarities to produce a variety of unique and distinct designs within the area.

It is beneficial for designers who are having difficulty with their creativity. The abundance of visual alternatives offered can assist designers and clients in making an informed decision. Furthermore, it fosters creativity and assists designers in experimenting with new color combinations and patterns.

Visual Context Interpretation

Conventional machines require a series of instructions and must operate on them sequentially. In terms of design, this involves determining which components should be included in a given graphic.

However, with the help of AI designers operate differently. They do not create visuals by following a set of sequential orders; rather, they create designs depending on their context, just like a person might.

AI designers can recognize and save many forms, colors, patterns, and text formats. They may utilize this data to produce pictures that aesthetically correlate to each other; they comprehend which logo colors go well with the general color theme of a website or which font works well with a company’s brand image. In this way, they can determine if a given design is aesthetically appealing or elicits the appropriate attitude.

Artificial Intelligence Helps Non-Professionals

Not everyone has the ability to design. Not everyone has the potential to be one. Non-professionals may readily design with AI-driven design tools. Logojoy is an outstanding example. Not only does it design logos, but also advertising materials such as brochures and business cards. The AI-powered system generates data-driven answers for users.

Will Artificial Intelligence Eventually Overtake Designers?

To put it simply, the answer is NO. While artificial intelligence is a useful tool, it cannot and will not replace designers. We anticipate a deeper correlation between AI and designers in the future.

Read more about AI driven web design here.

Get in Touch