Experts say, AI will grow into a $118.6 billion industry by 2025.

Online businesses will save almost $8 billion worth in business costs owing to AI-powered chatbots, by 2022.

Among the top industries benefiting from chatbots is Real Estate with a record usage of 28%, followed by Travel at 16% and Education at 14%.

These statistics clearly indicate that Artificial Intelligence is a technology of the future. Today’s modern industry verticals are crucially reliant on faster, accurate and more affordable online business modes. With its unlimited potential, designers and developers can immensely leverage AI applications in web development to streamline their daily website management tasks and achieve a higher response value from their target user. AI applications and tools not only make your website operations intuitively clear but turn its online experience more rich and personalised.

Growth of AI

The growing field of artificial design intelligence (ADI) systems has influenced a significant shift in the way websites are designed today. In a traditional environment, the user interface design process is often overwhelming since you require a great deal of creativity to keep it unique. It may begin with you and your team of designers sharing their ideas, jotting them down on a whiteboard, and exploring several possibilities and outcomes. Before any A/B testing can begin, the wireframe is set out and translated into HTML so the development process can begin. As we all know, the process demands a sheer amount of effort and errors are just something you cannot avoid.

Artificial Intelligence has quickly mainstreamed into the online landscape, allowing designers to combine its applications into websites and create better functionality and user experience. Innovators such as Adobe, Firedrop, Bookmark, Squarespace, Wix, Tailor Brands are the leading tech companies to use AI in design for online environments. AI can now transform handwritten user interface design right from something as simple as a picture to a valid HTML markup code that maintains itself. Here, the AI can routinely control your web design’s overall content, from visual elements and typography to animations and other graphical information.

AI aiding UX improvements

Artificial Intelligence now commands several critical aspects of web design and holds a deciding role in UX. With latest web design interventions, designers can transform their online front into a more meaningful and rich experience for the customer. AI has enabled designers to create far more engaging, responsive, and ultimately more human interfaces. Among many of achievements we see today, its most prominent role is in various AI tools. AI has effectively changed the face of modern web design and quickly established many standard parts of human-machine interaction.

AI aiding UI enhancements

User Interfaces (UIs) are optimized through deep learning and adaptive AI, which are capable of taking design decisions entirely on their own. It works by training the program to understand design principles and observing existing pages of your website. By combining the two processes, the AI can mimic independent thoughts and produce functional and attractive web designs exclusive of human expertise. Web development platforms such as Wix actively use ADI to manage the design of its UI.

Recommendation and Optimization Tools

Numerous AI-based product recommendation solutions use social proof to influence purchase decisions. These tools provide recommendations as soon as customers interact with the website and provide valuable insight based on their searches. Extensions and plugins can track customer store history and generate recommendations based on related searches. Netflix, the leading online media-services provider, also uses Artificial Intelligence to manage its recommendations by showing results based on the user’s preferences and selections made by similar profiled customers. 80% of Netflix streaming is done as a result of AI recommendations.

Companies such as Adobe have already begun to take AI into their product architecture. In 2016 Adobe launched Sensei, an AI-based framework built to improve the platform’s designing abilities using intelligent features to help designers work their tasks more efficiently. Sensei also uses machine learning to enhance the project’s overall design and delivery, dramatically improving the final product. Using AI and machine learning, Adobe Sensei can help you uncover the hidden opportunities in design, enhance tedious processes, and deliver relevant experiences for each user.

AI as a Web Design Diagnostic Tool

Although AI is generally deployed for improving the functionality and user experience of web design, it also works as a precision diagnostic tool. With the new era of modern web design, rapidly changing trends, and stricter standards of search engines such as Google, your web design’s quality has become a key determinant in the ultimate success of your digital footprint. But while you may achieve a high quality of design, you must also ensure it remains maintained by periodically running tests. However, due to these tests’ constant repetition, the source code gets modified, which adds further load into the process. These tests are not only time consuming but often take a heavy toll on your website performance.

AI-powered analytics tools can enable you to assess your designs’ quality, observe how they perform in real-time, and gain real insights on how to refine them. With AI-based diagnostic tools, you can now effectively eliminate the need for A/B testing and get better site design results. Since design software has become increasingly complex, the final product often comes with its fair share of challenges. Here, these tools and applications can be used to develop and test different types of information, validate their authenticity, and examine the scope of their potential without any human input. If you train the AI right, it can eliminate tons of procedures you otherwise would have to get involved in when creating, diagnosing or editing a design. AI-based Testers such as Applitools can be used to test the website’s visual code, track the web page behavior, and enhance the aesthetics of the page.

Final thoughts

With current statistics and the latest technological breakthroughs, AI’s imperative role in web design and development is virtually inevitable. Growing automation needs, advanced computing resources, and an increasing number of these specialities have set off an exponential increase in the amount of AI we can implement.

While technology may still be infancy, the immeasurable potential of AI to understand creative rules and use them independently in a multitude of design dynamics will soon eclipse traditional web design methods. In the future, AI will soon offer websites that use adaptive intelligence to provide a personalized user experience instead of a one-size-fits-all methodology. Talk to our experts to discuss your web designing requirements.

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