Developing a website is not the same as it use to be 10 years ago. At that time, the best websites were built keeping the latest prevailing technology in mind and implementing it on the website. However, if on this day you are developing a website using today’s technology, you surely are lagging behind as your website will not be future ready. Tomorrow’s user expects a website that literally reads his mind, provides prompt response and is responsively designed to provide excellent user experience across all devices. In this article we will cover 5 UX trends that will help you to be future ready and your website will not look outdated on the ever changing technology canvas.

1. More of functionality and less of user input
It is a proven fact that users don’t like to twiddle around with numbers and passwords. In fact, any kind of information that they need to provide as input again and again. To top it up, the conditions and rules of inputs like case sensitive, 16-digits etc. add to the frustration of users. No one today likes to connect their WiFi or Bluetooth manually by providing these inputs every time they try to connect. The 2017 generation will definitely want the elimination of this input functionality and would expect single-click interactions. The information would be fetched from pre-saved information based on their previous interactions along with usage of smart logics.

2. Customization is the key
A fun fact – According to a study, only 14% of Americans used the Internet in 1995. Checked the statistics again in 2014, and only 13% of the Americans did not use the Internet. That’s how rapidly the Internet usage has upscaled. What does that mean? It simply means that the target audience has widened now. Internet use stretches across demographics, from geeks to common men and from elderly to children.

Amidst this versatile demographics, it is foolish to implement the fundamental of one-size-fits-all. One needs to customise the user experience for every different demographic in order to provide the best experience for everyone. This provides an opportunity to website developers to play around with personas. Use radiant and vivid colour fonts to children and provide big & bold fonts to the elderly. Ensure that you touch upon the user interest to provide tailor made blogs. Customization will surely be among the top UX trends of 2017

3. Content-focused websites will be the fashionista in 2017
New businesses have noticed an upsurge in their web traffic simply by using a content-focused approach and hence it is selling like a hot soup in today’s market. Startups have left the conventional web designing style of designing a website first and befitting content into it. They are following the content-focused approach to design their websites today.

A content-focused approach is not restricted to content heavy websites, but the primary objective of this approach is to minimise all extra buttons, ads, sliders etc. so that they don’t interfere with content displayed on the website. A content-focused approach portrays an impression to the user that mere selling of products is not your goal, but you want to build a strong connection with users by interacting with them and providing them information.

4. Don’t try to tame the users, give them option of Non-Linear flow
The world of technology is governed by mobile applications today. When we talk about today’s applications, most of them are designed to instruct the users step by step to complete their transactions or requests. Undoubtedly, this has simplified the process to many folds, but it’s more of like herding cattle. The present and future user want to be respected for his intelligence and demands for freedom of movement within the user flow. It’s best to provide a non-linear flow (open navigation design) to users along with an option to jump back onto the linear track any point in time.

5. Use of modular code design
If you think that you have done something out of the box by implementing a responsive design in your website then you are sadly mistaken. It’s no big deal today and users expect your website to function smoothly across devices. What matters is the modular code design allowing your code to quickly adapt itself according to the developing technology.

The utmost important component that requires modular code design is the visual display functionality. At any given point, your developers should be able to quickly adapt to the changing display technology without actually rewriting the entire code. For example – You plan to showcase same site functionality on wearable devices and you do that within a week without actually rewriting the full code. That is modular code design.

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