The ways of marketing and advertising have changed immensely over the last few decades. People are advertising and promoting their products and services through all possible and thinkable channels. Often you would have come across a particular Radio ad about some local restaurant being played every other minute on the local radio station. The frequency and catchy offerings presented in the ad builds intrigue. So you finally decide to check out the restaurant only to discover everything opposite. You regret your decision and cross off that restaurant from your list forever. This real life phenomenon of bounce rate is experienced by websites as well. Precisely when they heavily invest on SEO but don’t revamp their website. Here are 5 tips to reduce bounce rate on your websites and create an unforgettable user experience.

But before we proceed, let’s understand What is Bounce Rate?

Bounce Rate is the percentage of users who flee from your website after a single page view. Content heavy websites like blogs, single landing pages etc. experience a high bounce rate. Whereas retail and lead generation websites have a relatively lower bounce rate. You must perform some preliminary research to understand what is the average bounce rate for your industry. Only after collecting this information you must deep dive into modifying your website . Determine your bounce rate goal and follow the below-mentioned steps in order to keep your users connected to your website.

1. User Experience Should Be The Target

According to a recent study, more than 55% of the web traffic is driven by mobile devices today. The percentage is staggering and is only increasing day by day. In such a scenario, a click intensive website will not be of any good to your business and can seriously shoot your bounce rate to infinity. Let’s not forget those irritating pop-up ads with hidden close option. They are again a complete NO NO. If users come across that kind of pop-ups, there are high possibilities they will close your web page without even reading a single letter. Always keep mobiles in mind while designing your web pages.
Here are a few tips –

• Minimize the number of clicks required to reach to the crux of your content
• Simplify your graphics and icons while making them more intuitive and useful
• Do not clutter your website with useless content
• Make your website clear, concise and responsive

2. The CTAs Should Be self Explanatory

For all those who don’t know what CTA stands for, it’s the ‘Call To Action’. If your CTAs are extremely long or very complicated, they are likely to be ignored. The CTAs should complement the surrounding copy. They shouldn’t be merely some tabs or buttons. They should be very specific and reflect the exact action the user is taking. All major sections of your website must contain relevant CTAs. You should always have a page from where the user can contact you in the best mode possible.

3. Keep The Navigation As Simple As Possible

Nobody likes to be in a situation of confusion, especially regarding directions. A confused user is more likely to bounce off. Also, navigation heavy websites are very hard to manage on small screen devices. Don’t burden the user and provide him with a very clear, easy and user-friendly navigation path. An effective design can funnel your customer to exactly where you want them to be. Once you create the perfect navigation pattern it will certainly do wonders to your bounce rate as well as conversion rate.

4. Cut Through The Slack

“Didn’t bother to read as it was too long”. This is a very common phrase when it comes to web content. We all know that people are not really interested in reading never ending dull content. Keep the content of your website concise and only highlight the things which are really relevant for the user. This increases the profitability of the user and keeps them coming back for more. Consolidate information into small, single-screen-length sections that take leverage of the scrolling habit of today’s users. Use a simple CMS like WordPress or Drupal that allows regular and fast updates ensuring your website is at par with the world.

5. Make Your Site Lively

People are always online. Be it work, entertainment or leisure. They are always on the web. That’s the reason they expect the websites to be more communicative and interactive. A mere data dump with no interactive components will surely push your bounce rate. Like for an example, a video in your component increases the engagement up to 80%. The key is to keep the user involved. Adding an interactive blog with engaging components plays a vital role in keeping your audience engaged, eventually leading to a reduced bounce rate.

Having suggested all the methods, it’s equally important to keep analysing the bounce rate trends through Google Analytics. That will help you in determining negative trends and hence work towards it.

If you need any more inputs on your site design or improving your bounce rate, we are happy to help. Contact our expert team today and engage with your customers more than ever.

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