The most important objective of a web page is to climb up the ladder of Google rankings and sit as high as it can. But, it’s not as easy as it may sound. The are tons of Google logics and algorithms which determine the page ranking. HTML title tags are one of these important aspects which play an important role in determining a page’s ranking. Having said that, most of the times people tend to underestimate the importance of title tags and avoid them.

Avoiding title tags can be very critical in terms of page rankings. Here are 5 essential rules which you must keep in mind while writing the title tags:

1. Primary Keyword Should Always Be At The Beginning

It’s a universal rule that placing the page’s primary keyword at the start of the <title> tag is most beneficial in terms of SEO. However, some companies choose to place their company name at the beginning. Here, it’s a matter of brand power. If your brand name will attract more CTR, then go for it.

2. Include Relevant Keyword Phrases

Incorporate targeted keyword phrases in the title tag naturally (avoiding overstuffing of keywords) which are highly relevant to the page. Many experts believe that keywords don’t matter anymore, and Google semantically matches everything. But using the common customer language still matters. Google will always value crystal clear communication with regards to the content of a web page.

3. Test The CTR

The titles you write for your organic search snippet must be as catchy as your headline for a PPC ad. You can use PPC to test various headline options and then use the best title tag for the organic search snippet. But mind that users who click on paid ads have a different mindset than those who click on organic results. So consider this fact when you analyze the PPC headline test data.

4. Aim At The Searcher’s Intent

Every page on your website creates different needs for the users and must be designed accordingly. Some pages are informational in nature, and the title tags for those should be designed likewise. Other pages are designed solely to sell products or services. Their title tags should be written to aid their purchase decisions. The title tags must match the searcher’s intent. If the page was designed for searchers with a buying objective, the title must focus on buying and shopping. If the page was designed for a searcher in a research mode, use titles as “learn more” etc.

5. Write Tags For Your Audience And Not Just For Search Engines

We all know that the title tag is very crucial for SEO and page rankings. However, this fact shouldn’t overshadow the other fact that it is also for your target audience. Ensure that you communicate what the web page is all about in the most simple, user-friendly manner which is easily understandable by humans.

Reach out to our experts today to know more about SEO and how you can increase your Google page rankings.

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