Get In Touch

Apple Unveils The New iPhone XS, iPhone XS Max and iPhone XR

September 14, 2018 |
new iphone

Apple has finally unveiled its new iPhone for 2018 – iPhone Xs, iPhone Xs Max and iPhone XR. The iPhone XS and iPhone XS Max are virtually the same, with the only difference in screen sizes. The former is 5.8-inch (458 ppi) while the latter is 6.5-inch (458 ppi). On the other hand, iPhone XR showcases Apple’s attempt to pack a less expensive phone into the premium iPhone mix.

This is not the first time that Apple has tried its hands on cheaper iPhones. iPhone SE and iPhone 5C were launched by Apple following a similar strategy, but they looked too different from the mainstream iPhones, and thus didn’t last. However, the latest iPhone XR shares the design and many of the same specs as the top-tier iPhones. It is offered in bright colors and has a smaller battery than the iPhone XSes.


64GB 128GB 256GB 512GB

iPhone XR                   $749        $799            $899             N/A
iPhone XS                   $999         N/A          $1,149        $1,349
iPhone XS Max       $1,099          N/A          $1,249        $1,449

On The Exterior

The new iPhone looks identical to last year’s iPhone X. This means that all-metal body has made a return, complete with notched 5.8 inches and 6.5 inches edge-to-edge screens, chamfered edges and softly rounded corners. Both the Xs and Xs Max also feature a similar bulging out dual-camera arrangement as last year’s top-end phone. A lot of Apple fans would be disappointed with the lack of design changes. The iPhone Xs is available in ‘Gold’, with ‘Silver’ and ‘Space Grey’ colourways back, too. While the iPhone XR comes in flashy colors like coral pink, yellow and blue.

What’s Inside?

All three models are the first to feature Apple’s homegrown A12 Bionic CPU, the first commercially available 7nm processor. The all-new 7nm A12 Bionic has a 6-core processor: two of which are high-performance cores that deliver 15% more power, while the rest of the four cores are ‘high-efficiency’ cores. The latter result in better battery life in non-intensive tasks.

But, that’s not it, the A12 Bionic has a 4-core GPU, which Apple claims to be 50% faster than last year’s A11 Bionic. Finally, the chip has an 8-core Neural Engine chip that brings everything together.


There are dual rear-facing cameras in iPhone XS and XS Max, while iPhone XR has a single rear-facing camera. A f/1.8 12-megapixel wide angle lens and a 12-megapixel telephoto lens that has an aperture of f/2.4. The cameras capture more detail than before – it can take Smart HDR photos, which is better than any iPhone has in the past.


The biggest difference to most will be the ultra-smooth 120Hz display – a first in an iPhone. This 120Hz display provides a better experience when scrolling through the web, and even in games. Colour-accurate Super Retina display also returns, as we saw on last year’s iPhone X. It’s an OLED display, too. The OLED display covers a wide colour gamut, which makes colours pop when watching movies; with HDR10 and Dolby Vision supported natively, you’ll get the most out of movies and shows that support it. Moreover, the display has True Tone and a Tap to Wake function as well.

Full Specs

iPhone XS iPhone XS Max iPhone XR
Display size, resolution 5.8-inch Super Retina OLED; 2,436×1,125 pixels 6.5-inch Super Retina OLED; 2,688×1,242 pixels 6.1-inch LCD Retina Display; 1,792×828 pixels
Pixel density 458 ppi 458 ppi 326ppi
Dimensions (Inches) 5.7×2.8×0.3 in 6.2×3.0x.3 in 5.9×3.0x0.33 in
Dimensions (Millimeters) 143.6×70.9×7.7 mm 157.5×77.4×7.7 mm 150.9×75.7×8.3
Weight (Ounces, Grams) 6.24 oz; 177g 7.3oz; 208g 6.8oz; 194g
Mobile software iOS 12 iOS 12 iOS 12
Camera Dual 12-megapixel Dual 12-megapixel Single 12-megapixel
Front-facing camera 7-megapixel with Face ID 7-megapixel with Face ID 7-megapixel with Face ID
Video capture 4K 4K 4K
Processor Apple A12 Bionic Apple A12 Bionic Apple A12 Bionic
Storage 64GB, 256GB, 512GB 64GB, 256GB, 512GB 64GB, 128GB, 256GB
Expandable storage None None None
Battery N/A, but Apple claims it will last 30 min. longer than iPhone X N/A, but Apple claims it will last 90 min. longer than iPhone X N/A, but Apple claims it will last 90 min. longer than iPhone 8 Plus
Fingerprint sensor None (Face ID) None (Face ID) None (Face ID)
Connector Lightning Lightning Lightning
Headphone jack No No No
Special features Water-resistant (IP68); dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji Water-resistant (IP68); dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji Water-resistant: IP67, dual-SIM capabilities (nano-SIM and e-SIM); wireless charging; Face ID, Animoji
Price off-contract (USD) $999 (64GB), $1,149 (256GB), $1,349 (512GB) $1,099 (64GB), $1,249 (256GB), $1,449 (512GB) $749 (64GB), $799 (128GB), $899 (256GB)

At a time when phones are becoming more and more expensive, Apple’s decision to embrace the new “X” family is important and it further strengthens its new strategy. This is a welcome move that will set the tone for other phone makers, moving into the next year.

Get in Touch